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Rolex Boutique Palo Alto History

For over 169 years, Rolex Boutique Palo Alto has remained unsurpassed as the Bay Area's premier family-owned and operated luxury retail jeweler.

When the Shreve family opened the doors to their store in 1852, they were driven by a deep passion for excellence. It is that same quality that has always drawn the most discerning individuals to Rolex, and Rolex Boutique Palo Alto is proud to hold the title of Official Rolex Jeweler for many years.

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1852

In 1804, Thomas Jefferson dreamed of “The City by the Bay" and so he sent Lewis and Clark to explore the west. A half-century later, “49ers” made the same trek with hopes of riches beyond their wildest dreams during the California Gold Rush. In the 1850s, investors, artists, and entrepreneurs searched for the world's finest timepieces and jewelry to showcase their successes and thus Rolex Boutique Palo Alto was born.

2021

Today, Rolex Boutique Palo Alto is the oldest retail jeweler in the state of California and still known as a destination for an international clientele of connoisseurs and collectors of fine jewelry and luxury timepieces in Stanford Shopping Center in Palo Alto. Cutting edge renovations were completed to stay current with the world of tomorrow's patrons. We invite you to stop by and explore.